Have you been using the FIFA World Cup as an advantage in your digital marketing activities?

July 11, 2018 / By


As The Worlds Eyes Sit Firmly On The 2018 FIFA World Cup, It’s The Perfect Opportunity To Give Your Digital Marketing Activities a Big Kick In The Right Direction!

World CupAs everyone knows to have a successful marketing campaign you need engaging content that people are interested in and want to hear about. What better time to boost your digital marketing than now, whilst the whole country is talking about one thing!

Take a look at the points highlighted below so you can begin using the World Cup as a digital advantage!

Understand Your Audience


Make sure you have a good understanding of the customers you’re are marketing to. For example, if you have a group of customers from Croatia it wouldn’t be the greatest of idea’s to send them an email that says “Go England” as they will not appreciate that very much.

If your marketing goal is to use the World Cup to increase your sales through targeted campaigns, then we would recommend sending out a set of email marketing campaigns that target specific groups. This way you can guarantee that everyone is getting content that they will find beneficial.

Engage With Your Customers


One of positives of digital marketing is the power of engagement as it helps you to build a strong relationship with your customers. In the last World Cup Final, Facebook alone had seen 280 million interactions. This shows how important it is to interact with your customers via social media.

Post, open questions that include hashtags relating to specific games to help create a two-way conversation between people on your account. Like any digital marketing campaign, make sure that any content that you post cannot be seen as harmful or offensive as this is equivalent to a red card in digital marketing.

Launch a Competition On Social Media


It’s hard to go on social media without seeing a competition on your newsfeed. Nevertheless, who doesn’t love a competition? You can use your social media accounts to launch competitions that offers incentives to surely attract the attention of your followers.

Follow The Action


When you’re creating any content for a business, you need to make sure you have a good understanding of the topic. Meaning, as well as creating all of this engaging content, you also need to keep up with the 2018 FIFA World Cup.

As a business, you need to make sure you keep on the ball at all times and don’t allow your competitors to tackle you with stronger, more relevant content.

If you post a question such as “Who do you think is going to win the England v Croatia game?” after the game has already taken place, then people are much less likely to interact with your page.

Whilst you may not need to keep up with every second of the tournament, it’s a good idea to follow the scores, games and relevant news as this allows you to provide informative content to your audience.

Which team do you support? Let us know on our Facebook and Twitter accounts! 

If you have any questions regarding the information you have read, then don’t hesitate to contact us!