Video Marketing is now more important than ever before. The rise of social media and the ‘sharing’ phenomenon has seen businesses create videos to capture their customers imaginations and drive sales.
Video marketing isn’t anything new but businesses who adopt video into their marketing strategy are certainly reaping the rewards. So much so that by 2017, according to Cisco, video will account for 69% of all consumer internet traffic! (source)
Social media platforms such as Facebook and Instagram jumped on the trend by adding more video content into their news feeds and even autoplaying the majority of it for their users. Businesses can take advantage of this by producing clear, concise and engaging videos for their fans to watch and ultimately like and share.
It’s also really handy to have a YouTube channel to host all your videos as these will show up in the search results meaning its another way to promote your business, brand or product.
Alternative video content feeds such as SnapChat and Vine also allow businesses to really flex their creative muscles by producing short and snappy video messages. Some businesses have struck gold on these platforms with their short videos going viral across the web.