Here at Everon Creative we have been advising customers to switch their websites to HTTPS
Ever since Google announced two years ago that it had become a ranking factor.
Figures this week show that HTTPS websites now account for 32% of all page one Google results according to a new study by SEO Analytic gurus Moz.
Back in August 2014 Google declared that websites using the secure protocol would fair slightly better in search results than websites that didn’t use HTTPS. To quote Google directly they said:
“We’re starting to use HTTPS as a ranking signal. For now, it’s only a very lightweight signal, affecting fewer than 1% of global queries, and carrying less weight than other signals, such as high-quality content.”
Notice they said “for now”, this led us, and others in the SEO world, to think more emphasis would be put on HTTPS in the years to come; evidently this week’s findings certainly backs this theory.
So what is HTTPS and why does it differ to HTTP?
HTTP is the standard way of accessing websites. HTTPS adds an extra layer of security by encrypting the website in SSL and telling your server that the website is who it says it is. It also makes the website more difficult to hack. Google is striving for a safer web so we expect in a few years’ time to see 50-70% off all websites on page one using HTTPS.
Thinking of switching your website to HTTPS? We can register and install an SSL certificate for you. Call our SEO team on 0113 225 1793 or email firstname.lastname@example.org for more information.