Why Social Media Listening Is So Important

June 27, 2018 / By

What Is Social Media Listening?

Social Media Listening

You might have noticed that social media is quickly becoming a one-stop shop for small businesses around the world. For example, you can now sell your products on your social media accounts, use them to communicate with your customers and to gather information about what your customers are wanting from your brand.

Social media listening allows you to connect with the right people, offering the right content at exactly the right time.

It’s common for people to get social media listening confused with social media monitoring as they are very similar.  The difference between the two are, social media monitoring involves responding to customers comments and queries, where as social media listening involves delving deeper into what your customers are actually saying so you can use that information to ensure your content meets user requirements.


How Can Social Media Listening Help a Business?

Social media listening can be extremely useful for any business as it can provide valuable insights about the industry you’re working in, the customers you’re are targeting and your own brand. Once you’ve identified the online trends, you will be able to tailor your own social strategy to structure your products or services with the specific trends.

Tips to get started…


  1. Identify how your target audience behave on the different social media channels. For example, on Facebook alone, videos a viewed over 8 billion times a day. The time people spend watching videos on Instagram has increased by 80% between 2016 and 2017. If you noticed this type of trend within your target audience you’d be able to modify your social strategy to post more regular videos on your accounts to increase your online engagement.
  2. Keep a track of your brand health. By keeping track of your brand health it will allow you to address any problems that may have accrued.
  3. Create regular campaigns. Listen to the different conversations your customers are having regarding your brand and use them as topics for your future content.

Now it’s time to take a pro-active approach to your social media activities!

If you have any further questions regarding this topic, don’t hesitate to contact a member of our team today.


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