How To Close The Gap Between Your SEO and PPC Teams

Many people have developed the mindset that SEO and PPC are separate terms, yet they are, as most digital marketing strategies are, stronger when they are used together. While SEO and PPC are both different in many ways, there are ways that they complement each other and strengthen a marketing strategy.

Gone are the days where your SEO and PPC teams would sit on opposing sides of the office. Now companies are combining the forces of their SEO and PPC teams to better their business.

Share Keyword Date With The Rest Of The Team

Running organic and PPC campaigns simultaneously allows you to collect double the amount of data that you would gather from just running one type of campaign.

You can begin by identifying which keywords are performing the best for your business environment. This is easily done by using a keyword research tool such as SEMrush that can measure the search volumes for keywords that relate to your business. Nevertheless, to get the most out of this strategy your SEO and PPC teams will have to share their keyword research to maximise the performance of both types of campaigns. Both teams can heavily invest in keyword research and by combining their knowledge it’ll allow you to optimise your overall marketing strategy.

Use Ranking PPC Text In Your Organic Search Ads

In most cases what works well for PPC often works for SEO as well. If you identify your best performing PPC ad, it’ll give you a good idea of the title tags, meta descriptions and page content that you could use within the pages you want to rank organically. One of the primary benefits of using PPC ads to test page attributes is the immediacy of the results, whereas testing organically will take much longer.

If you are interested in finding out further ways to use your SEO and PPC together, or if you have any other questions then contact us today to talk to a member of our team.