It’s that time of year when we’re all thinking about how we can do things better next year.

Is your business’s priority to make social media work harder for you next year, but you’re not quite sure where to start? Read out 5 recommended steps below to help get your social media read for next year!


Step 1: Audit your current social media presence

What’s going well? What are people responding to? Which posts leave nothing but tumbleweed in their wake? Monitoring audience reaction is always the key to creating more engaging content in the future.

Step 2: Think hard about who your ideal customer is

What do they want to hear about? Are you giving them what they want? Or is someone else saying it better?

Step 3: Create a simple mission statement

For your social media and use it to guide all future posts. What do you want people to think and feel about your business? And how can your social media make that happen?

Step 4: Make social media a part of your everyday work schedule

Doing something daily quickly becomes a positive habit. Actually, it’s better that you personally don’t have to do it. Best to delegate to someone else. Just make sure it gets done. Delegate the task not the responsibility.

Step 5: Create great content that your target audience wants to read and share

This is dramatically easier when you’ve done the first four steps.

There are all sorts of technology tools out there that can help you with social media marketing, and productivity.

If you have any questions regarding anything you have read above then don’t hesitate to contact a member of our team today! You could also check out our Facebook and Twitter accounts to see what we are getting up to.