ColourPrintWorks Web Development Case Study

ColourPrintWorks

ColourPrintWorks approached Everon Creative to take over the development of their e-commerce website. The design had been pre-agreed but the site needed building to incorporate effective SEO and PPC practices.

What Did We Do?

Everon worked closely with the business owners to achieve everything they wanted and make the site live within a specified time frame. Firstly Everon adapted the website’s theme to ensure compatibility with the Woo-commerce function of the platform. They then redesigned the content and added colour to make the site more customer friendly.

New features added include:

  • The option to upload artwork
  • The option to download templates
  • Added Call to Actions on the homepage which link to specific products to increase sales
  • Improve the customer journey by reducing clicks and visually enhancing the site

Before the site went live Everon facilitated online focus group feedback which compared the site with competitors and measured the customer friendly features.

Throughout the process guidance and advice were offered to ensure objectives were achieved.

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